Art & Craft Supplies is a creative and fast-growing product category that includes tools and materials used for artistic expression, DIY projects, school activities, and professional artwork. This segment caters to students, hobbyists, designers, artists, and craft enthusiasts who enjoy creating handmade products and personalized designs.
The category includes a wide range of items such as paints (acrylic, watercolor, oil), brushes, sketchbooks, canvases, pencils, markers, color pens, clay, resin kits, craft papers, glue guns, scissors, embroidery kits, knitting materials, scrapbooking supplies, and decorative items. It also covers DIY kits for candle making, jewelry making, pottery, and home décor projects.
With the rise of social media platforms and DIY trends, more people are exploring creative hobbies and handmade businesses. Many individuals are starting small craft-based businesses from home, increasing the demand for quality art materials. Schools and educational institutions also contribute significantly to this market due to regular art and project requirements.
In the e-commerce industry, Art & Craft Supplies perform well because customers prefer variety, bulk buying options, and doorstep delivery. Online stores often offer combo kits, beginner-friendly sets, and premium professional tools, making it easier for customers to choose according to their skill level.